The Verse by the Side of the Road Burma-Shave Signs Jingles Frank Rowsome Jr

The Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles by Frank Rowsome, Jr. provides a nostalgic look at a classic piece of Americana advertising. This 1975 thirteenth printing includes all 600 of the famous roadside rhymes that once enlivened motor travel across the United States. Featuring humorous drawings by Carl Rose, the book captures the miracle of a marketing campaign that became a national institution through its clever, multi-sign jingles. Published by Stephen Greene Press, it serves as a delightful memorial to the catchy verses that defined an era of the American highway.